# WooCommerce Charcuterie – Atelier by Richard

- Link: https://oliveandlake.com/projects/woocommerce-charcuterie-atelier-by-richard/
- Published: 2025-10-31T22:39:46+07:00
- Author: William Lake

## Project Overview

Atelier by Richard is a Bali-based producer of artisanal charcuterie and fine foods.
The brief was to create a fast WooCommerce shop that reflects a farm-to-table ethos,
highlights local and organic sourcing, and allows for delivery across Indonesia.

If you want to sell food online with clear delivery rules, seamless payments, and
strong SEO, Olive & Lake can plan, design, and build the [perfect e-commerce website](https://oliveandlake.com/for-all-businesses/digital-marketing/website-design/)
for your business. [Contact us](https://oliveandlake.com/for-all-businesses/consultation/)
to discuss your project.

The shop needed to organise a broad catalogue and set clear expectations for buyers
in Bali and beyond. We focused on speed, clarity, product categories and an easy-
to-use delivery system.

We created:

 * Product families for butchery, savoury items, and condiments.
 * Fast paths to purchase, with prices and weights up front.
 * Accurate address capture for Indonesian addresses.
 * Transparent delivery options for Bali and other provinces.
 * Local online payments trusted by Indonesian customers.

## Design Approach

We designed a clean, product-first experience. Cards lead with photography, price,
and weight so shoppers can browse easily and find what they’re looking for quickly.

Navigation centres on product categories with a strong on-site search. Filters help
users narrow by type or preference, while quick-view reduces page loads. The layout
is responsive, readable, and optimised for mobile checkout.

Subtle brand colours and generous spacing support the farm-to-table story without
getting in the way of conversions.

![Mobile View Atelier by Richard](https://oliveandlake.com/wp-content/uploads/2025/
10/mobile-view-atelier-by-richard-1024x682.jpg)

## Challenges & Solutions

 * **Product Syncing** – It was important to organise products correctly so sync
   to Meta Commerce Manager.
 * **Shipping** – In Bali, delivery feeds depend on distance and weight and for 
   other locations in Indonesia, shipping is based on weight. We had to create shipping
   classes to route items to the right method and combined them with both table 
   rate shipping and distance-based shipping rules.
 * **Delivery Addresses** – Addresses are complicated in Indonesia, so we connected
   the checkout to Google Maps API for address autocomplete, improving both accuracy
   and speeding up form entry.
 * **Midtrans** – There are multiple payment methods which are unique to Indonesia.
   We used Midtrans so customers can pay using their favourite app.
 * **Conditional Displays** – Behind the scenes, custom WooCommerce logic, conditional
   displays, and clear labels make the differences invisible to buyers while staying
   easy for the team to manage.

![Mobile View Atelier by Richard](https://oliveandlake.com/wp-content/uploads/2025/
10/mobile-view-atelier-by-richard-1-1024x682.jpg)

## Key Features

 * WooCommerce product sync with Meta Commerce Manager.
 * Quick-view gallery with ingredients and allergens.
 * Address autocomplete for Indonesia via Google Maps API.
 * Schema markup for products.
 * Smart upselling for related products.
 * SEO optimised category and product templates.
 * Complex shipping setup: distance-based in Bali, weight and non-distance-based
   elsewhere.
 * Midtrans integration for local online payments

## Results

Product discovery is faster, with fewer abandonments at checkout. Customers receive
clear delivery and preparation expectations before they pay.

Search visibility improved for category and product pages thanks to structured data
and focused content. The team can now manage rates, products, and promotions with
confidence.

## Reflections and Takeaway

Keep the brand’s farm-to-table story visible at every step. Pair standardised product
templates with honest, precise shipping information to build trust and reduce friction.

If you are planning an eCommerce site for food and drink, Olive & Lake can deliver
a fast, reliable shop with local payments and clear delivery logic. [Get in touch for a free consultation](https://oliveandlake.com/consultation/).