Are you competing for direct bookings on Google?

Are you competing for direct bookings on Google?

Olive & Lake can manage your Google Hotel Ads for you. Start to generate now more direct bookings with your latest rates shown in the search results and on Google maps.

Compete with OTAs to Get More Direct Bookings

Google Hotel Ads

Google hotel ads are included as part of our Hotel MetaSearch ads service. We provide Google with up to date inventory and price information which is then displayed next to the OTA prices which are also displayed here. OTAs also pay to advertise your hotel on meta search engines so that they can get more market share for themselves.

Put your property on the front page of Google and encourage more direct bookings.

This is where price parity becomes very important. You want to make sure that your direct prices are not higher than OTA prices because this will reduce the number of people who click through to your website. Price is the one of the most important factors for most people looking to book your hotel. If they find your hotel cheaper on Agoda, they’re likely to book it on Agoda.

Increase your visibility and margin

Be Seen first, get above the OTAs!

You want to ensure that your hotel is competitive with online travel agencies to drive more direct bookings through your website.

We can put your hotel above the OTAs.

Google Hotel Search is increasingly popular and it’s important that your hotel is placed in a prominent position so guests can find your website first.

Google Hotel Listings

In the example below, the hotel’s direct booking link are placed at the top of the search results. It’s also possible to book directly on Google without having to leave Google’s website. This will further help to improve conversion rates for guests looking for your hotel. As you can see, price parity is a real factor here when guests are looking to book. You need to ensure that you have price parity with your online travel partners to encourage bookings. The listing in the top position will get more clicks than links towards the bottom.

Google Hotel Listing

Google Hotel Details Card

The same applies in the example below. The hotel has perfect price parity with the OTAs and it’s direct booking link is in the first position. All hotels should strive to achieve this result and this is something that Olive & Lake can help you with. Take a look at our SEO service and our Hotel Meta Search Service for more information.

Google Hotel Details Card

Contact us for a Free Consultation!

Come to our office for a coffee and a chat*. We want to hear about your business, your plans and help you reach your online potential.

*If you’re not in Siem Reap, we’ll contact you on Skype, Facebook, WhatsApp or whatever is easiest for you. We’ll have a virtual coffee together!

Google Hotel Ads Management in Siem Reap, Cambodia

Our offices are based in Siem Reap, Cambodia we provide Google Ads Management services to our clients all over the world. We are always available to speak to our clients through Messenger, WhatsApp, Skype, Line, Email and over the phone.

Our office hours are between 8:30am – 5:30pm Monday to Friday and 8:30am – 12:30pm on Saturday.

However, if you are located in a completely different time zone to us, we’ll be more than happy to accommodate you and make arrangements to speak to you at any time.

Google Hotel Ads Management FAQ

Of course you have some questions – it’s completely understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we’re asked.

This is part of our metasearch service. Some clients only want to target Google Hotel Ads whereas there are other metasearch websites where we can place ads including Trivago and TripAdvisor. We would normally advise clients to advertise on other metasearch results rather than just on Google, but this depends on the client’s budget.


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