William Lake
Co-Founder of Olive & Lake, Website Design & SEO Specialist in Hospitality, Travel & Tourism
With more than a decade of experience in SEO and website design, I started my journey in 2010, working independently on my own successful websites. By 2014, I expanded my expertise to help clients enhance their online presence, focusing on technical and onsite SEO and website optimization.
In 2016, I transitioned to a full-time freelancer, building a portfolio of over 100 clients. My niche expertise in the hospitality, travel, and tourism sectors led to the founding of Olive & Lake in 2019, alongside Sebastien Olive. Today, we operate from Siem Reap, Cambodia and Marseille, France, delivering specialized website design, digital marketing and other consultation services to our international clientele.
Before working in digital marketing, I earned both a bachelor’s and a master’s degree in law, where I became an accomplished academic writer. This foundation, combined with an interest in computers and coding dating back to my childhood, uniquely shaped the skills I bring to website development and SEO today. My legal education not only honed my analytical abilities but also fostered a meticulous attention to detail, qualities that are invaluable in the world of digital marketing.
Guides by William Lake

Hotel (OTA) Rate Parity: What It Is & How to Fix Issues
Read everything you need to know about Rate Parity, what it is, how it can affect your hotel’s performance on OTAs and what you can do to improve it.
Blog Posts by William Lake

Our New Bricks Builder Native Date Picker for Hotels Element
We’re continually improving our services and the way we work. This time, we created a fully integrated Date Picker to help drive more direct bookings!