Are you satisfied with your
Are you satisfied with your hotel's online sales?
Are you getting maximum exposure on your online sales channels? Are your online travel partners like booking.com sending you enough bookings? Would you like more direct bookings?
Increase Visibility Across all your Sales Channels
Olive & Lake combine years of experience in the hospitality sector, extensive digital marketing knowledge and our own in-house tools to provide our clients with maximum exposure on OTAs, search engines and other sales channels.
By using tried and trusted methods, we’re able to increase visitors to your website, get more clicks on your sales pages, increase average daily rates and improve rankings on booking.com, Expedia and other OTAs.
We focus all our efforts on creating processes and tools designed specifically for hoteliers. We understand your needs and how to achieve your online success.
Increase your financial performance
We use real-time data to understand your market. We look at key metrics such as your lead time, competitor rates, reputation, market demand and price parity to maximise your online visibility.
Olive and Lake will use this information to understand about market demand in your location, optimise your inventory and set your prices accordingly.
We look at the sources of all your sales including walk-ins, B2B contracts, OTAs, direct bookings, social media and more.
To sell your rooms, you need to be seen...
Love them or hate them, online travel agencies (OTAs) are a major source of bookings for many hotels. We’ve spent years studying their algorithms to ensure that your hotel will stand out from the competition and maximise your visibility.
Put your best foot forward and drive visitors to your hotel listing.
Olive & Lake will work with you to achieve the best financial results when it comes to anticipating demand, optimising your inventory and getting your pricing correct. We focus on your online sales channels to make sure that they are the best they can be. Too many hoteliers have poor photos, price disparity, a bad online reputation or a slow website. We make sure that everything you do online is the best it can be.
We monitor your performance scores on the OTAs and make sure you stay ahead of your competition.
Complete setup, training and full support for the property management system which fulfils your needs.
Price parity on your online channels is important and we check them every single day and send you a report.
Enhance your pricing strategy, inventory management, direct channel sales and improve the finances of your property.
We’ll connect your chosen channel manager to your booking engine PMS and OTA listings as well as provide support.
Show your direct booking channels above your online partners and drive more visitors to your website.
A booking engine needs to be fast, safe, well-designed and easy to use. We’ll make sure it does all these things.
We answer reviews and send you weekly reports about guest feedback and your online reputation.
A fast-loading, incentivised and well-optimised website for sales is what you need to generate direct bookings.
Maximise your inventory
There’s no “one size fits all” solution. We will look at your needs and find the best solution for your requirements.
Whether you need an all-in-one solution like Cloudbeds or an advanced system like D-Edge, we’ll find you a suitable system within your budget.
We set up, maintain and provide training on any system you need for your hotel.
Like you, we ♥ direct bookings!
Get More Direct Bookings
Bookings from OTAs and other travel partners come at a cost. In most cases, you’ll be paying at least 15% on every booking you receive.
It’s important to drive direct bookings to your website.
Direct bookings from new and returning customers will save you money and increase your margins. We use our years of experience to encourage as many direct bookings as possible.
Your website is your main hub of direct bookings. You must have a well-optimised website, strong incentives and clear calls to action to receive direct bookings.
Your booking engine is where your guests will process their bookings. It must display your inventory clearly and in a way which is easy for them to get the deal they want.
Meta search, PPC and social media campaigns can all help to drive direct bookings to your website. We use advanced techniques from our years of experience to maximise your return on investment.
Our offices are based near to the beautiful Angkor Wat temples in Siem Reap, Cambodia. Our location is near to one of the most visited monuments in world provides an enjoyable commute to work!
As a tourist destination, we have a great opportunity to develop and implement our yield management strategies.
We’ve gained clients in many locations around the world and understand international markets and how hotels can stand out online.
We have a truly global vision for our services.
Revenue Management uses proven methods to increase visibility and bookings for your hotel. It’s not just big hotels and chains which implement revenue management strategies, smaller hotels and guest houses can also benefit from an effective strategy.
Where before, revenue management was not cost effective for smaller businesses, Olive & Lake has created processes to help all businesses, big and small, benefit from implementing a revenue management strategy.
Our aim is to make sure that we provide cost-effective services to provide you with a real return on your investment.
Focus on what you're good at!
We are experts in revenue management, digital marketing and providing you with a good return on your investment. Let us do the hard work for you.
Spend less time sitting in your office staring at your computer and more time running your business and taking care of your guests.
We have a dedicated revenue management team who will always be available to answer your questions.
We prioritise your return on investment...
We have developed an efficient management system using automated tools and processes to allow our team to manage multiple properties at one time.
Using these methods, we can efficiently manage your online sales and save you money at the same time.
Saving costs doesn’t mean cutting corners. We focus on getting results for your business and provide you with regular reports, a dedicated team and a return on your investment.
Increase your performance...
Getting you a return on your investment by improving your hotel’s performance is our number one priority.
Our business goals are the same as yours. We’re here to help your business grow and maximise profitability.
We can’t help you run your hotel, but we do know digital marketing. Olive & Lake understand exactly what you need to improve your online performance.
Booking.com, Agoda, Expedia and hundreds of other online travel agencies (OTAs) have taken over the market. They generate billions of dollars in bookings for hoteliers.
As a result, nearly all hotels are listed on OTA websites and it’s difficult to stand out from the crowd.
We look at “listing optimisation” to ensure that your business does stand out from the crowd and ranks as highly as possible in OTA searches so that customers can easily find you.
There’s not just one quick fix to ensure that you’re doing well, instead it’s an ongoing effort to maintain good visibility.
Listing optimisation includes all the actions that need to be done in order to increase your hotel score, visibility and sales on OTAs.
We ask questions such as:
You know what most guests won’t see all 40 of your photos which you upload, instead the first 5 or 6 will be the most viewed photos – do these photos provide a good overall display of your property? As you can see, there’s more to making your listing as good as it can be than just uploading some photos.
What about price parity (or disparity)?
This is one of the biggest metrics OTAs use to rank your hotel in their search results. If you you’re offering cheaper prices somewhere else, you’ll come further down in the search results.
What about your inventory?
Have you got all of your available inventory for sale on all channels? If you don’t have rooms available to sell, then you can’t sell them.
As you can see, we look at many different things which can affect your ability to rank highly on OTAs.
Get a higher value per booking...
You’re getting more bookings and more direct bookings which is great! But if you’re not upselling other services you provide then you’re missing out on an important revenue stream.
Increase your sales by selling services and products your guests buy at the point of booking.
Maximise your profit per booking by selling tours, spa services or other popular products directly to guests who have just booked.
Get a higher value per booking...
We ensure that you maximise your inventory on all your sales channels. We’ll help you to find the perfect balance of price and availability for your rooms.
Olive & Lake work hard to make sure your average daily rates are the best they can be in your market. We use data which we collect to make decisions. We don’t guess and neither should you.
We work with you to provide you with accurate data and professional advice at this critical point of deciding your pricing strategy.
Spy on the competition!
We carefully monitor your local market and see what your competitors are doing. We send you weekly reports about your competitor’s pricing and availability.
When you use our service, you will get access to Olive & Lake’s exclusive hotel solution to give you insights into the data we use for price parity, competition watching, hotel rankings and reputation management.
Contact us for a Free Consultation!
Come to our office for a coffee and a chat*. We want to hear about your business, your plans and help you reach your online potential.
*If you’re not in Siem Reap, we’ll contact you on Skype, Facebook, WhatsApp or whatever is easiest for you. We’ll have a virtual coffee together!
Although our office is located Siem Reap, Cambodia – we provide services for clients all over the world and work with hotels in Europe, Asia and Oceania. We have clients in many countries and popular tourist destinations such as Thailand, Laos, Cambodia, Fiji, France and the United Kingdom.
We understand the international travel market and have a global vision when it comes to understanding the hospitality market. We have created our own in-house tools and procedures to efficiently operate revenue management services for clients all over the world from our offices in Siem Reap, Cambodia.
Of course you have some questions – it’s completely understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we’re asked.
We offer many solutions for clients and there is not any “one price fits all” solution in this business.
Olive & Lake are able to offer cost-effective services because we have spent years creating automated processes to allow us to be highly competitive and efficient in this industry.
Moreover, hotels actually find that they save money when using our service because of the time and resources they save from utilizing our processes in their workflow.
We have created multiple revenue management services which start from only $400 per month.
When using our service, you can reassign your team members to be more focused on the day to day running of your business. Let us do the hard work of collecting and interpreting the data we need to implement the winning strategy for your hotel.
We are highly focused on providing you with a positive return on your investment and pride ourselves on the fact that our clients get results with our service.
When we start work with new clients, our first job is to assess exactly what you have and whether that meets your needs as a hotel and our needs as digital marketers.
In many cases, we are able to save money on services and providing hoteliers with better and more efficient solutions. Technology moves quickly and we stay at the forefront of change which allows our clients to benefit from our extensive knowledge of the various systems available around world.
If we find that you are already using cost-effective systems which fulfil your requirements, there’s no need to change and we won’t change it.
It’s not easy to change systems without proper training, reducing downtime or ensuring that everything runs smoothly.
Fortunately, we’ve done it plenty of times!
We’ve successfully guided hotels, big and small, through the process of implementing new technology which saves time and money whilst at the same time increasing visibility and driving more bookings.
There’s no need to lose bookings or stop selling your rooms with a properly implemented plan. We work with clients to ensure any changes are quickly implemented.
This is a difficult question to answer, because revenue management is an ongoing task.
There are some things which we can change immediately. For example, we might update all your photos and amenities on your OTAs to ensure consistency across channels. This will have an immediate effect on your visibility.
For others, it can take much longer. For example, price parity issues will take time to fix and then filter down into your rankings in the OTAs searches.
Again, it takes at least a month to complete a new website and then some time after this to implement the booking engine, meta search, etc.
Unlike other companies who make false promises. We’ll tell you what we’re doing, provide you with weekly reports and not give you unrealistic expectations.
We don’t tie our clients into fixed contracts to keep you using our service. We are so confident of our work that we only offer a month to month ongoing relationship.
You are free to stop at any time.
Such is the nature of our work, that we are sure you will see benefits very quickly and will want to continue to improve your performance.
For this reason, we prefer to let our work do the talking rather than tie you into a long term contract.
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