Project Overview
Cambodian Hair Extensions supplies premium, ethically sourced Cambodian hair from Siem Reap to a global audience. The brief was clear. Launch a WooCommerce store that serves retail and custom orders with speed, trust, and simple communication.
If you want an e-commerce website that pairs trustworthy product pages with smooth checkout and global reach, Olive & Lake can design and integrate it for you. Contact us today for a free consultation.
The website had a number of complexities to overcome.
- All products are unique and have complex pricing rules.
- Products has multiple categories – bundles, wefts, closures, frontals, wigs, and blended options
- It needed to be a fast catalogue browsing with clear variants
- Visible policies and sourcing notes to build confidence
- Easy contact including WhatsApp and email
- Local payments via Mastercard Payment Gateway Services integrated with WooCommerce
Design Approach
We led with product-first cards that highlight texture and length at a glance. Clean filters by type help buyers jump straight to what they need. Layouts are lightweight to keep pages fast, even on mobile networks.
Trust content sits where buyers need it. FAQs, care guidance, and shipping and returns are surfaced near add to cart. Contact options are always visible, with a location block and email links to reassure new customers.
Challenges & Solutions
The store carries many product types and variants. We had to standardise how options appear while keeping management simple for the team. We also needed to project global trust and show ethical sourcing clearly.
We built standard templates for each product family with consistent galleries, attributes, and clear variant labels. Custom fields handle texture, origin notes, and care details, so every card and page reads the same way.
Ethical sourcing is signposted on product pages, collection headers, and the FAQs. Policy snippets appear inline on key steps to reduce doubt and pre-sale messages.
For payments, we integrated Mastercard Payment Gateway Services with WooCommerce for secure local processing. We added WhatsApp click-to-chat to speed up wholesale and custom enquiries. Shipping and returns are shown contextually, with links to full policies.
Key Features
- Collections: Bulk, Weft, Closure, Frontal, Wig, Blend
- Clear policies for shipping and returns
- FAQs and a practical care guide
- Wholesale lead generator with WhatsApp and form capture
- Mastercard Payment Gateway Services integrated with WooCommerce
- Quick filters by type, length, and texture
- Prominent contact details with Siem Reap location
Results
Buyers find the right products faster, and pre-sale questions have dropped thanks to in-context FAQs, care info, and clear policies. Trust has improved with visible sourcing notes and a local presence.
Structured collections and internal links boosted SEO for key terms, while schema helped product and FAQ visibility. Checkout is smooth with MPGS, and the wholesale funnel now captures and routes qualified leads efficiently.
Reflections and Takeaway
The key was to keep it light and trustworthy. Crisp images, clear variants, and visible policies increase trust. Paired with “ethically sourced” messages, local contact details and care guidance helps to build confidence from the first click.
With strong on-site structure and helpful content, organic rankings drive steady wholesale enquiries. If you want a WooCommerce build that earns trust and converts, talk to Olive & Lake for a free consultation.