Project Overview
Tribe Art Gallery in Siem Reap is a contemporary art space showcasing both Cambodian and international artists. This was their first website, and the goal was bigger than simply creating an online shop, it was about giving artists in Cambodia a global platform to share and sell their work.
If you want to sell original art works and/or print-on-demand prints in one simple store, we can set this up for your gallery or studio. As you may have noticed, we do specialize in hotel website design but often use our skills to branch out into other industries.
The new site needed to support three types of products:
- Original artworks – shipped directly from Cambodia.
- Prints on Demand – fulfilled through CreativeHub and shipped internationally.
- Locally printed artworks – printed and shipped from Cambodia
The challenge was to make these different sales paths feel effortless for the buyer while keeping everything easy for the gallery team to manage behind the scenes. The tricky part was to:
- Ensure that CreativeHub only printed the correct products.
- Create different shipping rates depending on where prints are shipped from.
- Ensure that original artwork also had correct shipping rates and weren’t accidently sent to CreativeHub for printing.
Design Approach
We designed the site to feel like walking through a modern gallery. It needs to be calm, clean, and focused entirely on art. The layout uses soft colors and generous spacing to let each piece stand out. Large images, artist profiles, and minimal text create an immersive experience without distraction.
The navigation is simple, and visitors can browse by artist, country, artwork type and more with clear distinctions between originals and prints. Of course, it needs to be fully responsive on mobile devices so that the layout adapts naturally, maintaining that same sense of clarity and focus.
Challenges & Solutions
The biggest challenge was integrating different sales and fulfillment methods within a single WooCommerce store.
- For prints fulfilled internationally, we connected the website to CreativeHub, which automatically handles printing, packaging, and delivery to customers abroad.
- For originals, the site had to bypass CreativeHub entirely and process them as direct sales handled by Tribe’s team in Cambodia.
- For prints printed in Cambodia, we had to ensure the correct pricing, shipping details, and product labeling were applied, while ensuring CreativeHub wasn’t fulfilling these orders.
Behind the scenes, these differences are invisible to the customer, each product page clearly shows whether an item is original or a print, where it’s shipped from, and whether or not free shipping is included. The result is a smooth, consistent experience for buyers, no matter what they’re purchasing.
We achieved this with a combination of custom code to modify WooCommerce’s shipping logic, custom fields to manage product data, and conditional display rules to ensure buyers always see accurate details for each artwork.
Key Features
- Modern, responsive gallery-style design
- Easy browsing by artist, collection, or medium
- Clear separation between originals and prints
- Automated print-on-demand integration via CreativeHub
- Custom setup for locally printed or original artworks shipped from Cambodia
- Artist biography pages to connect buyers with creators
- Local payment processing using ABA Payway
Results
The new website gives Tribe Art Cambodia a professional platform to represent their artists and sell artwork globally. Visitors can now explore, appreciate, and purchase contemporary art from Cambodia with confidence.
Meanwhile, the gallery team can easily manage all product types giving them the flexibility to add different types of art printed and fulfilled from various locations.
Reflections and Takeaways
Every art gallery faces the same challenge online — how to preserve the feeling of an exhibition while making buying easy. For Tribe Art Cambodia, the key was balancing design and functionality to showcase creativity without clutter.
If you’re thinking about building or upgrading your website, Olive & Lake can help you combine visual design with practical tools that make your business work smarter online. Contact us today for a free consultation.