Project Overview
The Peninsula Phnom Penh is a four star hotel offering contemporary rooms, refined dining, and thoughtful wellness facilities in the heart of the city. The brief was to build a WordPress website that showcases the property with clarity and connects seamlessly to Cloudbeds for direct booking optimisation.
Our focus was simple. Help guests research rooms fast, understand the facilities, and book direct with confidence. If you want a hotel website that looks great and drives more direct reservations, speak with Olive & Lake and we will map the right approach for your property.
Design Approach
We created a calm, image led layout with a clear path to Rooms, Facilities, and an easy-to-find Book Now button. Photography leads each page, supported by short paragraphs and clear headings so guests can scan and decide quickly.
Of course, the website is fully responsive with fast-loading images, and tidy typography for easy reading on small screens. Room cards are consistent across the site, displaying photos, size, key amenities, and a booking button so there is always a clear next step.
Challenges & Solutions
Speed was critical. We engineered a fast loading site that feels instant for first time visitors and returning guests.
- Server level caching with browser caching rules for repeat visits
- Deferred noncritical JavaScript and minified CSS
- Responsive WebP images, lazy load, and aspect ratio placeholders
- Font display swap
- Lean plugin stack and clean templates to cut DOM weight
We also needed clear direct booking incentives. The site highlights best rate, flexible terms, and value-added perks close to every booking action. This messaging is consistent throughout the website.
Packages and offers are handled with a dedicated custom post type. Each offer has start and end dates, inclusions, promo copy, and a mapped Cloudbeds link or code. Tracking tags pass through to attribute revenue and refine campaigns.
Key Features
- Rooms and Suites custom post type with fields for amenities, floor area, and gallery
- Cloudbeds booking links with tracking for direct revenue
- Offers and Packages custom post type with promo codes and date controls
- Performance stack with responsive images, lazy load, minified assets and caching
- Structured data for Hotel, Rooms, and FAQs to aid discovery and rich results
- Sticky Book Now on mobile and clear CTAs on every room page
- Analytics with enhanced ecommerce style tracking for funnel insights
Results
Guests now move from room discovery to booking faster, with fewer clicks and clearer choices. Direct reservations are easy to book with incentives and deep links keep users on the right path.
Facilities and location benefits are easier to compare at a glance. The content and the Cloudbeds booking engine now match on names, photos, inclusions, and policies, reducing confusion and support requests.
Reflections and Takeaway
Simple, well labelled pages and a smooth Cloudbeds handoff do the heavy lifting. Keep images light, copy short, and the booking action obvious on every room page.
Maintain speed and clarity and your direct channel will grow.
Are you thinking about upgrading your hotel website and direct booking setup? Olive & Lake can design, integrate, and optimise your site so more guests book with you. Get in touch for a free chat about your goals.