Voluntourism and Boutique Maison in Siem Reap

William Lake
Co-Owner & Digital Consultant
Voluntourism and Boutique Maison in Siem Reap

You like it, share it!

URL Copied to Clipboard
Last Edited: 29th October 2025
Client Name: Moringa Tree Maison

Project Overview

Moringa Tree Maison is an eco-luxury, purpose-led boutique maison in Siem Reap. The brief was to build a fast, clear site that tells a Khmer-heritage brand story, highlights its partnership with The COPE NGO, and makes it simple to choose a suite, book, organise a volunteering visit and get in touch.

We shaped the content around what guests want most and what the maison stands for. Rooms and suites, dining, experiences, and voluntourism opportunities are surfaced quickly, with soft storytelling that shows impact without slowing the journey.

  • Present the mission with warmth and brevity
  • Prioritise room discovery and booking paths
  • Make contact effortless across mobile and desktop

If you are planning a social-enterprise or hotel website, Olive & Lake can design and build a platform that converts while telling your story. Contact us for a free consultation.

Design Approach

The design is calm and image-first. Photography leads. Copy is concise. Clear calls to action guide guests to Stay, Taste, Offers, and Contact. Colour and typography keeps everything elegant and modern.

Navigation is simple and intuitive. From the menu, guests can jump straight to Rooms and Suites or Dining. On mobile, the layout is light and fast, with responsive images, short sections, and sticky actions for booking and contact.

Voluntourism is handled with care. Packages sit in a dedicated area with simple itineraries, what to expect, and how stays support The COPE NGO with clear options and notes.

Laptop View Moringa Tree Maison

Challenges & Solutions

Mission without clutter

We separated the story from the booking path. An About and Impact section carries the heritage narrative, COPE partnership, and sustainability actions. Room and dining pages keep text light and focused on decisions.

Location and access clarity

The Contact page puts phone and email at the top, with quick links for WhatsApp and Messenger. A simple map, airport transfer notes, and opening hours reduce friction for first-time visitors.

Consistent suite storytelling

We built standardised suite templates with amenity lists, descriptions, and a clean gallery. Each page uses the same structure, so guests can compare easily and book with confidence.

Mobile View Moringa Tree Maison

Key Features

  • Rooms and Suites pages with templated amenities, photo galleries, and descriptions
  • Dining page centred on farm-to-table menus and organic ingredients
  • Stories and Blog to share impact updates and voluntourism posts
  • Performance stack with responsive images, lazy-load and caching
  • Structured data basics with Hotel and FAQ schema
  • Clear contact actions with phone, email and WhatsApp links

Results

The new site shortens the path to choosing a suite and improves understanding of the maison’s dining and impact work. Guests see the value quickly, leading to more qualified enquiries and bookings.

Mobile engagement is improved thanks to lighter media and clearer actions. The team can now publish impact stories and voluntourism offers without slowing the booking journey.

Reflections and Takeaway

Purpose and polish can sit together. Keep the mission visible and human, but let room discovery, dining, and booking stay simple and fast. That balance builds trust and drives action.

If you are ready to refine your hotel website and tell a stronger impact story, Olive & Lake can help. Get in touch to plan a site that is beautiful, fast, and built to convert.

You like it, share it!

URL Copied to Clipboard
Co-Owner & Digital Consultant

William Lake is the Co-Founder of Olive & Lake and Digital Marketing Consultant providing specialized website design, digital marketing, and other consultation services to our international clientele.