Project Overview
Minster Bridal is a pair of luxury bridal boutique on the South Coast of the UK in Wimborne. The website needed to feel premium while making it fast to browse gowns, discover designers, and book appointments. It also had to bring an online outlet together with the main shop in a seamless way.
The brief focused on three things: a quick, elegant catalogue, clear booking journeys across both locations, and a strong showcase of exclusive designers and the curated in‑store experience.
If you are planning a boutique website that blends appointments and ecommerce, Olive & Lake can help. Contact us for a free consultation and a tailored plan for your brand.
Design Approach
We chose a calm, boutique aesthetic with generous white space and refined typography. Bold hero imagery sets the tone, with a clear “Book an Appointment” call to action placed above the fold.
The website separates designers with their own page and listings to make it easy for brides to find what they are looking for.
The product grid is lightweight and fast. Cards surface designer, silhouette, size range, and, where permitted, price. The layout is fully responsive and prioritises clarity on mobile.
Challenges & Solutions
With many designers and SKUs, speed and findability mattered. We introduced structured taxonomies for designer, silhouette, collection and more. Filters are concise and fast, helping brides narrow options in seconds.
An appointment‑led model demands constant visibility of the next step. A persistent booking CTA follows the user, and quick chat via WhatsApp or Messenger supports pre‑visit questions. We optimised imagery and caching so pages stay quick even with large photos.
Key Features
- Designers section features all the designers Minster Bridal carries
- Outlet and Shop areas with real inventory and pricing where applicable
- Product Detail Pages with contact blocks, store map links, and clear by‑appointment‑only cues
- Structured data for Product and LocalBusiness, with reviews snippet ready
- Persistent Book an Appointment bar plus WhatsApp and Messenger quick chat
- Faceted filters by designer, silhouette, collection, size, and budget
- Location landing pages for Wimborne and Chichester with hours, directions, and enquiry links
Results
Brides now find gowns and designers faster, and booking paths are obvious at every step. Search visibility is stronger across designer names and both locations, improving qualified traffic.
The online outlet supports incremental conversions alongside in‑store appointments. The team can add new designers and styles with ease, keeping the catalogue fresh without slowing the site.
Reflections and Takeaway
Bridal UX should put appointments and curation first. Clear filters, designer‑led navigation, and frictionless booking outperform generic catalogue pages every time.
If you want a wedding boutique website that books more brides and showcases your edit with polish, speak to Olive & Lake for a free consultation.