Do you want more visibility
Do you want more visibility on Expedia?
Hospitality is a competitive business. We work hard to ensure that our clients are as visible as possible on all their sales channels. And sometimes we need instant short term results.
Connect your Hotel with an Engaged Travel Audience!
We believe that the best way to be visible on all your sales channels is to employ a number of methods as outlined on our Revenue Management service. However, it can take time to get everything right and get your hotel ranking highly. Revenue management is a long term option, but sometimes we need results and we need them quickly.
Olive & Lake can manage your Expedia TravelAds to put your business in front of their engaged travel audience.
CPC Sponsored Listings
It’s easy to set up ads and start paying for clicks. However, it’s much more difficult to manage paid ads effectively to ensure that you’re getting the best return on your investment.
We can help you to maximise your room nights, track your ROI, optimise your campaigns and get more clicks to your sales page.
We will create your ad by putting your best foot forward. It’s also possible to schedule ads for specific times and dates. Do you want to attract couples at valentines? Or families during the school holidays? Not a problem.
Olive & Lake will monitor your bids to ensure that you’re getting the best balance between visibility and cost per click. We monitor your lead time to ensure that we target the right audience at the right time.
Knowing that we’re providing you with a good return on your investment is important. We provide you with a monthly report which includes a day by day breakdown of impressions, clicks (CTR), cost per click (CPC), average rankings and how many bookings you received from your ads.
Contact us for a Free Consultation!
Come to our office for a coffee and a chat*. We want to hear about your business, your plans and help you reach your online potential.
*If you’re not in Siem Reap, we’ll contact you on Skype, Facebook, WhatsApp or whatever is easiest for you. We’ll have a virtual coffee together!
Of course you have some questions – it’s completely understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we’re asked.
The minimum budget to start showing ads is $50. We also charge a monthly fee to manage your ads on your behalf which starts from $50 per month per property.
We provide this service included in our revenue management service at no extra cost.
Our management fees include setting up multiple ad campaigns, managing budgets and sending reports.
You will get more visibility on all Expedia owned websites. In most cases, your hotel will be shown highly on the first page of their search results which will result in more clicks to your property.
To maximise your chances of getting more bookings, it’s important that you have the best listing as possible – great reviews, great photos, and competitive rates will go a long way in increasing your sales conversions.
Of course, we can do this for you as part of our revenue management service. We ensure that you always put your best foot forward on all your sales channels.
We need to speak to you about your goals and expectations. After this, we will create a plan according to your requirements. Then, we need to set up all the ad campaigns as agreed and then start bidding on the appropriate lead times for your campaigns. This whole process will take around 1 – 2 weeks to get started.
Sure, we don’t have long-term contracts with you and Expedia is a “pay and display” system. If you want to stop running ads, just let us know and we can turn them off.
However, once the budget has been deposited with Expedia, they do not provide a refund.
The cost per click (CPC) starts at $0.25 per click and goes up from there. The actual cost depends on many factors such as how many other properties are bidding at one time, the location of your hotel, and how much your competitors are bidding.
Our job is to get you the best return on your investment, which doesn’t always mean to bid the highest. In some cases, our bidding strategy might settle for a lower CPC, but a similar number of clicks.
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