Do you want more website traffic instantly?
Do you want more website traffic instantly?
Google Ads is much more than just choosing a few keywords and throwing some money at it. When done correctly, Google Ads can be a cost-effective means of generating leads and sales.
Get Results Quickly with Google Ads!
Running Google Ads can instantly get you more visibility and visitors to your website or e-commerce store. As soon as you start running ads, you can put your business in front of the people looking for products and services which you sell.
Get a positive return on your investment instead of just throwing money at ads.
Google ads can provide an excellent return on your investment, but if not carefully managed it can also be a drain on your resources. We understand our client’s needs and work to provide them with qualified business leads at the best possible price.
Getting things ready...
Prepare the campaign
Before we can start running ads, we need to know that what we’re doing is working.
There are some technical things to set like Google Analytics tracking, Google Tags, tracking urls with campaign source, names, etc.
Once we know what visitors from paid ads are doing on your website, we can optimise it even more.
Start with a solid foundation...
Next, we need to research all the keywords related to your business and evaluate them. We consider things such as search volume, cost per click, search intent, commercial viability, corporate keywords and put them into groups.
Checking out the neighbours.
Understanding your competition, their goals and how they configure their ads is important to your success.
Your competitors might be other local businesses looking for the same customers or large multinational corporations with huge budgets like booking.com.
Analyse your campaign strategy.
We don’t just send all clicks to your home page and write the same copy for each group of keywords. To ensure success, you need to have a different strategy for each group of identified keywords or group of people you’re targeting.
Ultimately, you might have the same goal, but each keyword doesn’t take you along the same path to reach that goal. This is why different landing pages, different copy and separate campaigns are important to successfully deliver a decent return on your investment.
Where will visitors go?
Your landing page is where you visitor will “land” after they have clicked on your ad.
If you are running ads for a product, you might want to land on the product page.
If you have multiple campaigns for your hotel, you might want multiple landing pages (home page, booking page, services page) depending on the group of keywords we identified in the previous steps.
Watch your spending!
Spending money on ads requires constant attention. We want to make sure that we are getting the best possible conversion rate for the least amount spent.
To do this, we need to manage your bids to ensure that enough people are seeing and clicking on the ads but that you’re not spending more than you need to.
Sometimes, it’s not possible to know what works best until we try! We might want to test different groups of keywords with different landing pages or send one group of keywords to multiple landing pages to see what converts better. This is only possible with continuous A/B testing.
After we’ve been running ads, tracking visitors and conversions, doing split testing and managing your bids then we’ll know what is working and what isn’t working for your business.
We don’t make decisions based on guess work or what other people say. We collect data, analyse it, test and make a plan which works best for you.
Running ads isn’t cheap and you want to know that you’re getting a good return on your investment.
We’ll sent you tailored reports each month which tell you directly how well your ads are performing.
We’re always available to answer any of your questions at any time.
Although designed for people, you do want your business to rank highly in search engines so that people can find you. It’s important that websites are built in the correct way and with the right page structure to ensure that both search engines and people love it equally.
How do we manage your campaign?
We implement machine learning and artificial intelligence in all our campaigns to increase our impressions, reduce our cost per click and optimise our campaigns.
After successfully learning about your campaign, our artificial intelligence software makes multiple adjustments each day to find the optimum settings.
Contact us for a Free Consultation!
Come to our office for a coffee and a chat*. We want to hear about your business, your plans and help you reach your online potential.
*If you’re not in Siem Reap, we’ll contact you on Skype, Facebook, WhatsApp or whatever is easiest for you. We’ll have a virtual coffee together!
Our offices are based in Siem Reap, Cambodia and we provide Google Ads Management services to our clients all over the world. We are always available to speak to our clients through Messenger, WhatsApp, Skype, Line, Email and over the phone.
Our office hours are between 8:30am – 5:30pm Monday to Friday and 8:30am – 12:30pm on Saturday.
However, if you are located in a completely different time zone to us, we’ll be more than happy to accommodate you and make arrangements to speak to you at any time.
Of course you have some questions – it’s completely understandable. We’re always here and ready to answer anything you want to know! In the meantime, here are some answers to some of the most common questions we’re asked.
Google Adwords started life in October 2000 and quickly grew to become the giant it is today. In 2018, Google rebranded Adwords to Google Ads. There is no difference between the two services other than the name.
We’ll look at what you did and see whether we can improve on it for you. If you just chose a few keywords and ran a couple of ads, it’s highly likely that we will be able to improve it.
However, we don’t guarantee that ads will work for your business, there are too many variables to promise success. For example, the hospitality industry is very competitive. If you’re a smaller hotel, guest house or hostel, your average daily rates might be too small to spend a lot on marketing to compete with the big spenders such as Expedia and Booking.com, etc.
Before we start any campaign, we will look at your goals and budget and give you our honest opinion about our chances of providing you with a good return on your investment.
There are two costs involved in us running your ad campaigns for you. First, you will need to cover the cost of the ads. This fee is paid directly to Google and it is a monthly payment.
Our prices start at $150 to create campaigns and $100 per month to manage them for you. The exact cost depends on how many campaigns you run, how much your monthly spend is and what work needs to be done on your website to prepare landing pages, etc.
We have our own agency account where you can give us permission to access your account. At no time will you give us your Google account password and you can remove us at any time. At all times, you maintain control of your own account.
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