Project Overview
Saba Lombok is a collection of holiday villas with resort-style facilities in Selong Belanak. The project blends community values with a light footprint on the island. The website needed to showcase villas, on-site experiences, and a beachfront resort that is on the horizon.
The goal was a fast, clear site that helps guests discover places to stay, plan activities, and send an enquiry without friction. If you need a hospitality website that converts with speed and clarity, Olive & Lake can design and build it for you.
Design Approach
We led with calm, nature-first visuals that reflect Selong Belanak’s coast and hills. Generous whitespace, soft colours, and honest photography keep the focus on place and comfort.
Navigation is simple: About, Villas, Explore & Experience, Beachfront, and Contact. Each page guides visitors to an obvious next step with clear Book or Enquire actions.
The build is mobile-ready. Images are lightweight, text is compact, and calls to action are easy to tap. Performance and readability were prioritised across devices.
Challenges & Solutions
Saba Lombok offers three different propositions: villas available now, experiences around the area, and a beachfront experience that is coming soon. We built standard templates with visible status labels and tailored calls to action, so guests know what they can book today and what they can register interest for.
Location clarity and trust were vital. We placed the full address, phone, and email in the header and footer of key pages and echoed them on the contact page. This gives guests easy ways to reach the team at any point in their journey.
Large imagery risked slowing the site, so we used compression, responsive image sizes, and lazy loading to keep pages fast while preserving quality. The result is a smooth experience even on slower connections.
Key Features
- Villas hub with detailed pages and clear enquiry or contact options, integrated with Cloudbeds
- Explore & Experience hub covering waterfalls, surf lessons, and padel with simple booking prompts
- Beachfront page marked as coming soon to set expectations and capture interest via enquiry
- Policy page outlining bookings and cancellations to reduce friction and support the team
- Mobile-ready layouts with compressed, responsive imagery and lazy-load for performance
- Prominent contact details and enquiry forms on key pages to shorten the decision path
Results
The new site streamlines discovery of villas and activities, improves the speed and clarity of enquiries, and builds anticipation for the beachfront resort. Guests can browse with confidence and reach the team in fewer steps.
Reflections and Takeaway
For hospitality websites, lead with setting and purpose. Keep pages light, show only what matters, and make next steps obvious. In practice, that means clear navigation, concise content, and visible enquiry options at every turn.
If you want a fast, conversion-focused site for your villas or resort, Olive & Lake can help you plan, design, and launch it. Get in touch for a free consultation.