Project Overview
Urban Forage runs award-winning food and art tours across Phnom Penh, Siem Reap, and Battambang. The brief was clear. Present tours simply, build trust fast, and make bookings feel effortless. The site also had to reflect real local expertise and a strong sense of story.
We proposed a fast-loading, SEO-friendly WordPress build that showcases tours, reviews, and destinations with confidence. If you’re looking for a tour website design service that converts as well as it inspires, Olive & Lake can help. Contact us for a free consultation.
The design brief was clear:
- Clear tour discovery across three cities in Cambodia.
- Smooth enquiry and booking paths.
- Evidence of trust with reviews and awards.
- Strong on-page SEO and performance.
- Beautifully designed website for their unique offerings.
Design Approach
The design is calm and image-led, letting food, markets, and street scenes do the talking. Navigation is simple: Tours, Destinations, Our Story, FAQs, and Contact. Tour cards highlight price per person, pickup details, and a short hook so guests grasp the value at a glance.
Tour detail pages focus on itinerary highlights and what is included, with clear calls to action to book a tour. Review badges and awards appear near primary CTAs to build trust. The layout is fully responsive and keeps performance tight on mobile devices.
Challenges & Solutions
It was important to list tours by cities providing a landing page for each location where tours are offered. To achieve this, we structured the tours with custom taxonomies for destinations, alloing users to easily browse and filter tours by destination.
As the client has 1000s of 5-star reviews, it was important to highlight these to build trust and social proof. We used a plugin which pulls in both Google and TripAdvisor reviews so the reviews are always fresh and updated.
Urban Forage has a unique offering in Cambodia, so it was important that the content reflected this. Short and consistent copy keeps the voice warm, knowledgeable, and local.
To further build trust, it’s important that the booking process is clear and transparent. Booking, payment, and cancellation policies are linked from every tour page. A compact policy summary sits near CTAs, with full details one click away. This sets expectations and lowers support questions.
For bookings, the client was already familiar with WooCommerce, so we opted for a WooCommerce booking integration to select dates and times for each tour.
Finally, guests need to find Urban Forage when searching for food tours in Phnom Penh, Siem Reap or Battambang. We optimised images, used clean URL structures, correct schema markup and other on-page and technical SEO optimisations to strengthen discovery and search visibility.
Key Features
- Tours hub with filters for city and tour type, plus clear pricing.
- Destination landing pages for Phnom Penh, Siem Reap, and Battambang.
- Review and award highlights to build trust.
- Our Story and guide bios to show the people behind the tours.
- FAQ and Contact flows for quick pre-booking answers and custom requests.
- Newsletter sign-up.
- Partner links for B2B bookings.
Results
Visitors can explore by city, compare options at a glance, and book with confidence. Clear information, strong imagery, and obvious CTAs keep the path short and simple.
The site communicates experience and authenticity while staying fast and easy to manage. Urban Forage now converts more interest into paid tours with less friction.
Reflections and Takeaway
For tour operators, clarity wins. A well-structured WordPress site that blends story, reviews, and effortless discovery helps travelers choose and book. Urban Forage’s real local experiences are the brand’s advantage, and the website keeps that front and centre.
If you want your tours to shine online and your bookings to grow, Olive & Lake can plan, design, and build the right solution for you. Get in touch for a free consultation.